Dr. Colin Campbell, BDS, FDS, RCS, qualified in dentistry at the University of Glasgow in 1994. In 1999 he became a GDC registered specialist in Oral Surgery and has placed over 6,000 implants. In 2013 Colin formed The Campbell Clinic where he is now Clinical Director, and he is a Director of The Campbell Academy. In 2023 he took up the position of Global Ambassador for Business Education with the ITI.
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Setting the vision of your business is fundamental to its success moving forward, even if your business only has you in it. The benefits of setting a vision, and then values, and then a mission will provide the guiding lights that allow you to move your business towards the place where you would like it to be.
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This article explains some of the key performance indicators and metrics needed to assess the business at regular intervals and how to measure these, together with the principle of developing a monthly dashboard which allows the senior members of the business to review the finances subjectively at regular intervals to allow well-informed and well-managed decisions to be made.
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Effective marketing is essential for the growth of dental practices, yet it often feels overwhelming for practice owners due to limited training and the abundance of marketing tools and platforms. This article cuts through the noise, guiding you toward a sustainable marketing strategy centered on word-of-mouth referrals driven by providing an exceptional patient experience.