Dr. Colin Campbell, BDS, FDS, RCS, qualified in dentistry at the University of Glasgow in 1994. In 1999 he became a GDC registered specialist in Oral Surgery and has placed over 6,000 implants. In 2013 Colin formed The Campbell Clinic where he is now Clinical Director, and he is a Director of The Campbell Academy. In 2023 he took up the position of Global Ambassador for Business Education with the ITI.
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Setting the vision of your business is fundamental to its success moving forward, even if your business only has you in it. The benefits of setting a vision, and then values, and then a mission will provide the guiding lights that allow you to move your business towards the place where you would like it to be.
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This article explains some of the key performance indicators and metrics needed to assess the business at regular intervals and how to measure these, together with the principle of developing a monthly dashboard which allows the senior members of the business to review the finances subjectively at regular intervals to allow well-informed and well-managed decisions to be made.